Our founder

Kristan Serafino, celebrity men’s groomer, draws on decades of experience styling icons and innovators.

Made in the USA

Every hand-poured jar combines our innovative formulas with high performance you can see and feel.

Organic Ingredients

Crafted in small batches, our cruelty-free paste is made without alcohol, sulfates, parabens, silicone, petroleum, or PVP.
MATTE FIRM HOLD MATTE FIRM HOLD

MATTE FIRM HOLD

$28.00
LOW SHINE MEDIUM HOLD LOW SHINE MEDIUM HOLD

LOW SHINE MEDIUM HOLD

$28.00
NATURAL SHINE MEDIUM HOLD NATURAL SHINE MEDIUM HOLD

NATURAL SHINE MEDIUM HOLD

$28.00
NATURAL SHINE FIRM HOLD NATURAL SHINE FIRM HOLD

NATURAL SHINE FIRM HOLD

$28.00
HIGH SHINE LIGHT HOLD HIGH SHINE LIGHT HOLD

HIGH SHINE LIGHT HOLD

$28.00

QR Code: Scan. Style. Go.

Every box features a QR code that links to a quick demo. See how easy it is to apply, style, and go with our smooth, lightweight formula. High-performance hold, effortless finish, clean rinse. Every time.

  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
  • THE BEST PASTE.™
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Trusted by celebrities & Built by their stylist

Kristan Serafino, founder of THE BEST PASTE™, is one of the most trusted authorities in men’s grooming. For years, she has shaped the image of celebrities and top talent across film, TV, sports, and business. Now, she brings you the same pro formulas and styling secrets used on set and in her chair, so you get THE BEST results every day.

Kristan's Portfolio