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Shine: Matte

Hold: Firm

Handmade in Small Batches for Quality Control

Vegan | Alcohol Free | Sulfate-Free | Cruelty-Free | Paraben-Free | Silicone-Free | Petroleum-Free | PVP-Free 

Enhanced formula in our vegan matte hair paste is easy to use and wash out! It's water-based with a creamier texture than most hair pastes, so it won't yank out your hair while you apply it.

Scent:  Vanilla Tobacco


    • Matte, Firm Hold keeps your hair looking natural and in place all day.
    • Little to no shine, gives a natural style.
    • Easy to use and even easier to wash out.
    • Subtle Vanilla Tobacco scent.


    Aqua, Ozokerite Wax, Carnauba Wax, Ceteareth-25, Emulsifying Wax NF, Sunflower Oil, Vegetable Glycerin, Kaolin Clay, Arrowroot Powder, Rice Powder, Bentonite Clay, Diatomite, Sea Kelp Extract, Potassium Sorbate, Phenoxyethanol, Sodium Gluconate, Fragrance Oil

    What’s with the QR codes on the boxes?

    There is a unique QR code on each box of THE BEST PASTE.™Watch a short, educational video from Celebrity Hairstylist and Men's Grooming Authority, Kristan Serafino. She'll show you the best way to apply our products and style your hair.