Shine: Natural

Hold: Strong

Handmade in Small Batches for Quality Control

Alcohol-Free | Sulfate-Free | Cruelty-Free | Paraben-Free | Silicone-Free | Petroleum-Free | PVP-Free

Enhanced formulas are a must try for any hair paste lover. The Natural Shine, Firm Hold paste offers a super flexible hold and won't leave your pillow greasy. You can run your hands through your hair all day without any embarrassing flakes.

Scent: Coconut & Leather


  • Natural Shine, Firm Hold holds your hair style firmly in place without an oily finish.
  • Soft and smooth texture, how a paste should be.
  • Water-based, for easy washing and restyling.
  • Subtle Coconut & Leather scent. 


Aqua, Ceteareth-25, Emulsifying Wax NF, Beeswax, Castor Wax, Castor Oil, Vegetable Glycerin, Coconut Oil, Rice Powder, Phenoxyethanol, Potassium Sorbate, Sodium Gluconate, Fragrance Oil

What’s with the QR codes on the boxes?

There is a unique QR code on each box of THE BEST PASTE.™Watch a short, educational video from Celebrity Hairstylist and Men's Grooming Authority, Kristan Serafino. She'll show you the best way to apply our products and style your hair.