LOVED BY ALL.
AWARDED BY THE BEST.

2022 GQ GROOMING AWARDS

NATURAL SHINE FIRM HOLD

"Kristan Serafino (who cuts Ryan Reynolds, among other A-listers) Launched the Best Paste, a run of products in 5 different combinations of shine and hold. Our favorite was the natural shine, firm hold—a modern take on greaser pomade that rinses right out at the end of the day."

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2022 ESQUIRE GROOMING AWARDS FOR MEN

MATTE FIRM HOLD

"They weren’t kidding when they named this. This paste gives intense hold all day with a natural, matte finish like you just woke up with great hair. And the creamy, water-based texture is easy to wash out with minimal residue."

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2022 MEN'S HEALTH GROOMING AWARDS

NATURAL SHINE MEDIUM HOLD

"Chemical-free products often (unfairly) fall flat. But this beeswax-reinforced paste holds and, because it’s water-based, washes out easily."

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