LOVED BY ALL.
AWARDED BY THE BEST.
2022 GQ GROOMING AWARDS
NATURAL SHINE FIRM HOLD
"Kristan Serafino (who cuts Ryan Reynolds, among other A-listers) Launched the Best Paste, a run of products in 5 different combinations of shine and hold. Our favorite was the natural shine, firm hold—a modern take on greaser pomade that rinses right out at the end of the day."
2022 ESQUIRE GROOMING AWARDS FOR MEN
MATTE FIRM HOLD
"They weren’t kidding when they named this. This paste gives intense hold all day with a natural, matte finish like you just woke up with great hair. And the creamy, water-based texture is easy to wash out with minimal residue."
2022 MEN'S HEALTH GROOMING AWARDS
NATURAL SHINE MEDIUM HOLD
"Chemical-free products often (unfairly) fall flat. But this beeswax-reinforced paste holds and, because it’s water-based, washes out easily."