That's A Serafino

Men needed a hair paste with smooth and lightweight consistency that washes out easily, for results that matter.

So we made it and called it THE BEST PASTE.™


Matte Firm Hold $28.00 Shop Now	Low Shine Medium Hold $28.00 Shop Now	Natural Shine Medium Hold $28.00 Shop Now
Natural Shine Firm Hold $28.00 Shop Now	High Shine Light Hold $28.00 Shop Now	Shop All Shine & Hold Pastes Shop All

"Style it a new way everyday: tousled with a choir boy part, slicked back. I even parted it to the opposite side which shook me to my chore."

- BLOOMBERG

"This matte-finish, firm-hold hair paste from her very own brand is leading man hair in a jar"

- REFINERY 29

"There is a QR code on the boxes that will take consumers to an educational video."

- WWD

"We've done lots of research into what men want in their hair products, and found guys are generally only interested in shine level and hold."

- SLMAN

Men needed a hair paste with smooth and lightweight consistency that washes out easily for results that matter. So we made it and called it The Best Paste.™


Matte, Firm Hold $28.00 Shop Now	Low Shine, Medium Hold $28.00 Shop Now
Natural Shine, Medium Hold $28.00 Shop Now	Natural Shine, Firm Hold $28.00 Shop Now
High Shine, Light Hold $28.00 Shop Now	Shop All Shine & Hold Pastes Shop Now