HAIR IS EVERYTHING.™

The only hair paste formulated for all hair types,
from matte to shine with different levels of hold.

 

 

 

AS SEEN ON

Men need a hair paste with a smooth and lightweight consistency that washes out easily, for results that matter.

So we made it and called it THE BEST PASTE.™

Matte

Firm Hold

$28.00

Low Shine

Medium Hold

$28.00

Natural Shine

Medium Hold

$28.00

Natural Shine

Firm Hold

$28.00

High Shine

Light Hold

$28.00

Shop All

Shine & Hold

Pastes

The best paste.™ you'll ever buy.

• Made for all hair types and textures.

• Smooth and lightweight consistency.

• Easy to use and easily washes out.

• Smells so good but not overpowering.

• Handmade in Small Batch production preserves the quality and authenticity of our formulas.

Trusted by celebrities, built by their hair stylist

Kristan Serafino,

CEO & OWNER OF THE BEST PASTE.

Celebrity-stylist and mens' grooming authority Kristan Serafino styles the hair of clients including Ryan Reynolds, Hugh Jackman, Robert Pattinson, Matthew McConaughey, Russell Crowe, Daniel Craig, Shawn Mendes, Jason Biggs, Ryan Eggold, Norman Reedus, Marco Andretti, Michael J. Fox & Machine Gun Kelly to name a few.

BUT we would never name drop like that…so tacky!

Instead we will tell you she purchased Anchors Hair Co from Ben Miller in 2021. Renamed, rebranded, repackaged and enhanced formulas with Ben calling it

THE BEST PASTE.™

It’s not the end of the story, it’s just the beginning.

HOW TO USE THE BEST PASTE.™

  1. Emulsify the paste in your fingertips.
    - Using your palms is like using the back of a comb to style your hair. Your fingertips act like the teeth of the comb.
  2. First apply from the back of your head to front, then front of the head to back.
    - Applying first to the front of the hairline will disperse too much product.
  3. Reapply as necessary.
    Note: Use on 80% damp to dry hair. Applying to wet hair can create a different shine level.

It’s not better paste, it’s THE BEST PASTE.™ for your hair…
From matte to shine with different levels of hold with unique signature scents.

Matte

Firm Hold

Vanilla Tobacco

Low Shine

Medium Hold

Cherry Mint

Natural Shine

Medium Hold

Bay Rum & Mint

Natural Shine

Firm Hold

Coconut & Leather

High Shine

Light Hold

Mint & Tea Tree

Shop All

Shine & Hold

Pastes

"Style it a new way everyday: tousled with a choir boy part, slicked back. I even parted it to the opposite side which shook me to my core."

- BLOOMBERG

"This matte-finish, firm-hold hair paste from her very own brand is leading man hair in a jar"

- REFINERY 29

"There is a QR code on the boxes that will take consumers to an educational video."

- WWD

"We've done lots of research into what men want in their hair products, and found guys are generally only interested in shine level and hold."

- SLMAN

HAIR IS EVERYTHING.™

The only hair paste formulated for all hair types,
from matte to shine with different levels of hold.

AS SEEN ON

Men need a hair paste with a smooth and lightweight consistency that washes out easily, for results that matter.

So we made it and called it

THE BEST PASTE.™

Matte,

Firm Hold

$28.00

Low Shine,

Medium Hold

$28.00

Natural Shine,

Medium Hold

$28.00

Natural Shine,

Firm Hold

$28.00

High Shine,

Light Hold

$28.00

Shop All

Shine & Hold

Pastes

The best paste.™ you'll ever buy.

• Made for all hair types and textures.

• Smooth and lightweight consistency.

• Easy to use and easily washes out.

• Smells so good but not overpowering.

• Handmade in Small Batch production preserves the   quality and authenticity of our formulas.

Trusted by celebrities,

built by their hair stylist

Kristan Serafino,

CEO & OWNER OF THE BEST PASTE.

Celebrity-stylist and mens' grooming authority Kristan Serafino styles the hair of clients including Ryan Reynolds, Hugh Jackman, Robert Pattinson, Matthew McConaughey, Russell Crowe, Daniel Craig, Shawn Mendes, Jason Biggs, Ryan Eggold, Norman Reedus, Marco Andretti, Michael J. Fox & Machine Gun Kelly to name a few.

BUT we would never name drop like that…so tacky!

Instead we will tell you she purchased Anchors Hair Co from Ben Miller in 2021. Renamed, rebranded, repackaged and enhanced formulas with Ben calling it

THE BEST PASTE.™

It’s not the end of the story, it’s just the beginning.

HOW TO USE THE BEST PASTE.™

  1. Emulsify the paste in your fingertips.
    - Using your palms is like using the back of a comb to style your hair. Your fingertips act like the teeth of the comb.
  2. First apply from the back of your head to front, then front of the head to back.
    - Applying first to the front of the hairline will disperse too much product.
  3. Reapply as necessary.
    Note: Use on 80% damp to dry hair. Applying to wet hair can create a different shine level.

It’s not better paste, it’s

THE BEST PASTE.™ for your hair…
From matte to shine with different levels of hold with

unique signature scents.

Matte

Firm Hold

Vanilla Tobacco

Low Shine

Medium Hold

Cherry Mint

Natural Shine

Firm Hold

Coconut & Leather

Natural Shine

Medium Hold

Bay Rum & Mint

High Shine

Light Hold

Mint & Tea Tree

Shop All

Shine & Hold

Pastes

"Style it a new way everyday: tousled with a choir boy part, slicked back. I even parted it to the opposite side which shook me to my core."

- BLOOMBERG

"This matte-finish, firm-hold hair paste from her very own brand is leading man hair in a jar"

- REFINERY 29

"There is a QR code on the boxes that will take consumers to an educational video."

- WWD

"We've done lots of research into what men want in their hair products, and found guys are generally only interested in shine level and hold."

- SLMAN